Sleep Gracefully
Branding / ART DIRECTION/ Website design / MARKETING COLLATERAL
Baby Sitting Company (London)
2021
Sleep Gracefully is a company offering babysitting services and educating newborns and new mums to a healthy sleep pattern.
They want to help as many families as possible to have the ability to fully enjoy and soak in the magic of parenting, by giving them and the little ones a helping hand to get the great sleep they deserve.
The visual identity is based on a delicate color palette, that conveys a sense of security and peace. When creating the logo, I focused on the concept of sleeping, combining the drawing of a sleeping face with an eye-catching and playful typeface.
