MATER LUCANIA
The road movie
Brand Identity / Web design
ImaginArti Film and Betavita agencies (Italy/France)
Mater Lucania is a road movie and music album that emphasizes the poetic journey of the two musician-protagonists (Antonio Onorato and Vincenzo Bavuso) around the territory of "Lucania", South Italy.
This project has born from the desire to unveil the backstage of a unique story: the magic of a human and professional encounter among the symbolic and ancestral places of the region of Basilicata.
When working on the identity of this ambitious project, I was inspired by the strong character of the territory—a place of a unique beauty, able to surprise with the vastness of its valleys and mountains, its gullies, wolves, ancient trees and shepherds, a magical land rich in history and culture. An eternal place.
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/9b4bd082-c63c-415f-974b-849ed261ac5e_rw_1920.png?h=cfb257f685c408aa2e53fc2a33f5d89b)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/fc50a15b-128f-4d39-a04d-f802c6aa879f_rw_3840.png?h=0d24d50f983a0c1568f29bc032d80469)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/a55a4405-79c7-4df3-af74-929612b85180_rw_1920.jpg?h=8de40195fdea93cec349baf15ec6fe98)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/6c833b32-1a44-4f04-b2f2-853e24c1e92c_rw_1920.jpg?h=9be5588ffc3a0955d0d003c8bd612a78)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/dd154109-c026-424f-8ba7-aa854c585579_rw_1920.jpg?h=331e6bc3ebe8c140615346b4ac340e39)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/795772ed-ad04-4af2-8d6f-1035c0cb3d78_rw_1920.jpg?h=4ab05c6d08e3a651a9c7825dab68bc49)
![](https://cdn.myportfolio.com/1b5d75f9-27ad-4269-844a-35e4ef7c6ee9/c62ef160-7740-4e80-b3a6-e341791f70ad_rw_1920.png?h=49b24db8a5add9ad8afa3004b9ccdba2)
Mater Lucania, the documentary
© Mater Lucania - ImaginArti - Betavita